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The Force Of Data Gravity, With Snowflake

The Force Of Data Gravity, With Snowflake

AdExchanger · AdExchanger

May 13, 202550m 4s

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Show Notes

Why bring data to SaaS applications when you can bring the applications to your data? That's what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.