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The Case Against Last Click

The Case Against Last Click

AdExchanger · AdExchanger

June 4, 202458m 37s

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Show Notes

If there's one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it's the endurance of last-click attribution. Last click may seem "simple" and "tidy," Covato says, but it doesn't reflect the full funnel.