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The Brand Safety Balancing Act

The Brand Safety Balancing Act

AdExchanger · AdExchanger

December 30, 202553m 14s

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Show Notes

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta's decision to step away from MRC brand safety audits – means for the future of media quality.