Sizing Up Success Metrics, With The CMO Of True Religion
AdExchanger · AdExchanger
January 21, 202652m 1s
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Show Notes
True Religion CMO Kristen D'Arcy approaches marketing measurement the way you'd shop for jeans – by looking for the right fit. She's moved past last click, using real-time data to see what actually drives sales, and she isn't afraid to make fast changes when something isn't working.