Shifting Gears, With The CMO Of Genesis Motor America
AdExchanger · AdExchanger
September 16, 202549m 25s
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Show Notes
As the newly appointed CMO of Genesis Motor America, it's Amy Marentic's job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she's analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic's unique origin story, from astronaut hopeful to chief marketer.