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Rockerbox's Attribution Journey

Rockerbox's Attribution Journey

AdExchanger · AdExchanger

July 8, 202535m 30s

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Show Notes

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.