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Rob Wilk Is All Charged Up About Yahoo's O&O

Rob Wilk Is All Charged Up About Yahoo's O&O

AdExchanger · AdExchanger

March 18, 202544m 53s

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Show Notes

Microsoft ad sales vet Rob Wilk joined Yahoo last year to lead revenue for the company's advertising business with one main goal in mind: to evangelize Yahoo's owned-and-operated properties. Most advertisers just aren't aware of the inventory Yahoo has to offer – and that's on Yahoo.