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ROAS? Nah. The Home Depot's All About ROMO

ROAS? Nah. The Home Depot's All About ROMO

AdExchanger · AdExchanger

August 26, 202544m 58s

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Show Notes

Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot's retail media network.