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On The Verge Of Convergence

On The Verge Of Convergence

AdExchanger · AdExchanger

December 23, 202442m 29s

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Show Notes

Feels like we've been waiting for the convergence of ad tech and mar tech forever. But it's finally starting to happen, and the time couldn't be more ripe, says Heather Macaulay, president of product-focused consultancy MadTech.