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Measurement Real Talk, With INCRMNTAL's Maor Sadra

Measurement Real Talk, With INCRMNTAL's Maor Sadra

AdExchanger · AdExchanger

February 11, 202555m 22s

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Show Notes

Many measurement companies are promoting marketing mix modeling as an easy-to-use solution to overcome signal loss. But that couldn't be further from the truth, says Maor Sadra, CEO and co-founder of incrementality measurement startup INCRMNTAL.