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Measure Me This
Episode 386

Measure Me This

AdExchanger · AdExchanger

June 18, 202451m 22s

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Show Notes

Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing these new ad units, including with their upfront budgets, says Mike Fisher, executive director of investment innovation at GroupM US.