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Maybe Nielsen Is The Alternative Currency

Maybe Nielsen Is The Alternative Currency

AdExchanger · AdExchanger

June 3, 202553m 9s

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Show Notes

The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp's executive chairman, a little nuts. It stems, he argues, from the "absurd notion" that the TV industry "has almost 100% of its eggs in one basket."