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Marketing In The Age Of AI Answers

Marketing In The Age Of AI Answers

AdExchanger · AdExchanger

September 23, 202552m 36s

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Show Notes

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.