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Making Your Brand Matter To The Models

Making Your Brand Matter To The Models

AdExchanger · AdExchanger

November 25, 202556m 11s

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Show Notes

You can't buy your way to the top of a large-language model. At least not yet. But there are things that brands can do to influence how – and if – they get mentioned, says Tracy Morrissey, SVP of media and performance at full-service agency Innocean USA.