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It's Game Over For Outdated Gamer Stereotypes

It's Game Over For Outdated Gamer Stereotypes

AdExchanger · AdExchanger

November 18, 202554m 59s

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Show Notes

There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.