PLAY PODCASTS
How Publishers Can Place Safe Bets In A Rigged Programmatic Game

How Publishers Can Place Safe Bets In A Rigged Programmatic Game

AdExchanger · AdExchanger

February 25, 202552m 40s

Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

For publishers, digital advertising is a lot like playing craps, says Aditude's Justin Wohl. It's all about tuning out the noise while placing safe bets that work for your monetization strategy.