Context Vs. Cookies With Dotdash Meredith's D/Cipher Lead
AdExchanger · AdExchanger
October 8, 202444m 49s
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Show Notes
Dotdash Meredith's Lindsay Van Kirk says the cookie-based buying tools she helped develop in her early career at AppNexus placed too much value on unreliable third-party audiences. But contextual tools like DDM's D/Cipher, which she now oversees, can build a better ad ecosystem for buyers and sellers.