PLAY PODCASTS
Brands, It's Time To Test Those Alt IDs
Episode 419

Brands, It's Time To Test Those Alt IDs

AdExchanger · AdExchanger

February 4, 202540m 57s

Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

Agencies now have more breathing room to think carefully and be strategic about signal loss solutions, because signal loss isn't just a third-party cookie thing, says Sisi Zhang, chief data and analytics officer at Razorfish. Specifically, she says, brands need to spend more time testing alternative identifiers.