#053-The Execution and Etiquette of Inclusive Marketing with Ryan Wilson

In today's episode Ryan Wilson, CEO of Team Trust Productions, discusses the importance of inclusive and accessible marketing campaigns. He shares his experiences of living with a disability and how it inspired him to start his company. Wilson emphasizes the need to humanize individuals with disabilities and showcase their stories beyond their sports achievements. He also highlights the role of representation in film and the need for authentic and diverse portrayals of disability. Wilson provides insights into the process of creating marketing videos and the importance of storytelling. He offers advice on how gyms and fitness professionals can authentically represent disability in their campaigns and improve inclusivity in the fitness industry. To learn more about Ryan and Team Trust Productions, visit the links below,

Team Trust Productions: https://teamtrustproductions.com/

Team Trust Productions LinkedIn: https://www.linkedin.com/company/team-trust-productions/

Ryan Wilson’s LinkedIn: https://www.linkedin.com/in/ryan-wilson-trust/

Keywords: inclusive marketing, accessible marketing, disability representation, storytelling, video production, disability etiquette, fitness industry inclusivity

Episode 53 Takeaways

• Inclusive and accessible marketing campaigns are essential for demonstrating support and welcoming individuals with disabilities.
• Humanizing individuals with disabilities and showcasing their stories beyond their sports achievements is crucial for authentic representation.
• The film industry should strive for diverse and accurate portrayals of disability.
• The process of creating marketing videos involves understanding the organization's goals, analyzing data, and incorporating storytelling.
• Gyms and fitness professionals can improve inclusivity by establishing connections with the disability community, telling success stories, and making simple accommodations.
• Effective communication with individuals with disabilities involves asking important questions, focusing on goals, and listening.
• The fitness industry can become more inclusive by reverse engineering client goals, focusing on similarities rather than differences, and providing accessible options.

Episode 53 Chapters

00:00 Introduction and Company Overview

03:03 Growing Up Without Disability Representation

04:49 Depicting Disability in Sports and Beyond

07:30 Creating Impactful Marketing Videos

09:24 Authentic Representation in Hollywood

12:06 Transition from Sports Announcing to Filmmaking

20:03 Authentic Representation in the Fitness Industry

24:28 Connecting with Team Trust Productions