#022- A Trailblazer in Accessibility for Tech Giants: Jake Hytken’s Journey in Inclusive Strategy and Design

This week, Brendan sits down with Jake Hytken, a trailblazer in the Product and Marketing Equity domain. With a rich career history, Jake has been at the forefront of delivering innovative solutions in diversity, equity, and inclusion for esteemed companies. As a passionate advocate within the disability community, Jake sheds light on best practices for fostering inclusivity in strategy and design. Tune in as he shares insights that resonate across industries and explores the transformative power of equitable marketing practices.

Episode 22 Chapters:

00:58 - Jake’s Work in Equitable Marketing

02:19 - Media, Program, and Product Representation

03:26 - Inclusion is Profitable

08:47 - Socioeconomic Status and Disability

10:54 - The Charity Model of Disability

14:05 - Inclusion vs. Equity

17:47 - Social Behavior in DEI

18:35 - Experiences in Childhood and Adolescence

24:58 - Navigating Towards Inclusive Content Creation

28:28 - Jake’s Favorite Project

32:16 - Accessibility in Endurance Sports

34:15 - Using Lived Experiences to Ask the Right Questions

37:32 - Redefining and Expanding on Normative Expectations

40:20 - What Can the Fitness Industry Do To Become More Accessible?

Episode 22 Takeaways:

1. Inclusion and accessibility should start directly at the beginning of the design process. They are not practices that can be applied retroactively, they have to be at the forefront of strategy and design thinking.
2. The significance of social behavior in relation to Diversity, Equity, and Inclusion (DEI) is just as crucial as the actual implementation of inclusive practices. Mere claims of inclusivity through performative actions are insufficient for a company. True commitment to fostering a culture of equity and authentic inclusion demands a comprehensive dedication across every facet of the company and its brand.
3. Incorporating inclusivity into the provision of services and products is not merely an ethical consideration; it is a strategic imperative that transcends traditional business norms. By embracing inclusivity, businesses not only adhere to ethical principles but also unlock opportunities to engage with a broader and more diverse audience. This expansion of the consumer base not only reflects a commitment to social responsibility but also translates into tangible benefits for businesses, bolstering their profitability and long-term success.