Recession and ad tech, Rocket Fuel controversy, and the acquisitions of 2018
In this episode, we discuss: - Current market dy…
Ad Talk with GT Programmatic Consulting · George Tarnopolsky
December 12, 201813m 27s
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Show Notes
In this episode, we discuss:
- Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.
- The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech
- The acquisitions of 2018: Nexstar buying Tribune, S4 acquiring Mighty Hive, iHeartMedia buying Jelli, and chatter about Accenture bidding for MDC Partners.