Upfront and personal: The week's big TV takeaways
Ad Age Insider · Ad Age - Host Brian Braiker with Ad Age media reporters Jeanine Poggi and Anthony Crupi
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Show Notes
The major broadcast networks wound down the 2018 upfront week Friday. Top-line takeaways: In 2019, look forward to more reboots, shorter ad slots and lots of live sports. If the scripted programming leaves a little to be desired there's still a staggering amount of money on the table: Roughly $10 billion in advertising for the broadcast networks and an additional $10 billion for cable. Ad Age media reporters Jeanine Poggi and Anthony Crupi break it all down in a spirited special upfront edition of Ad Lib.