Morgan Spurlock, filmmaker, and David Littlejohn, founder of Humanaut
Ad Age Insider · Ad Age's Brian Braiker
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Show Notes
It's been 15 years since "Super Size Me" came out. Today Spurlock is back with a sequel. With "Super Size Me 2: Holy Chicken" Spurlock asks whether fast food has gotten any healthier in the intervening years. As the title suggests he focuses on industrial chicken farming—going so far as to open his own chicken farm to raise birds for a chicken sandwich shop. Along the way, Spurlock teamed up with David Littlejohn, founder and chief creative officer of the small agency Humanaut, to learn about the misleading ways fast food is marketed today.