Episode 135
Marketing cannabis during the pandemic
Ad Age Insider · Ad Age's E.J. Schultz
May 22, 202043m 29s
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Show Notes
Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential activations that had been critical components of cannabis marketing. The former Molson Coors marketer also discusses Cresco's strategy on taking a brand portfolio approach with each offering geared for a specific set of consumers.