Episode 77
Marketer's Brief
Ad Age Insider · Ad Age - Host E.J. Schultz with guest Bob Lachky
March 12, 201927m 52s
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Show Notes
In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, as well as why Lachky thinks the beer industry has lost its way.