Episode 111
Jessica Pels, editor-in-chief, Cosmopolitan
Ad Age Insider · Ad Age's Brian Braiker
October 17, 201936m 35s
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Show Notes
In October of last year, at just 32 Jessica Pels was named the youngest-ever editor in chief at Cosmopolitan. Now exactly one year into the gig, web traffic is through the roof, even as single issue print sales continue to decline (just as they do everywhere else). We dig into her web-driven, data-centric approach to content strategy as we discuss where she's taking the storied glossy.