Identity marketing and how beverage brands are winning Gen Z, with Jon Springer
Ad Age Insider · Ad Age
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Show Notes
Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate better social listening and fan engagement to turn their branding into cultural currency.
And why ChatGPT's Instant Checkout ad product flopped, and Apple's plans to bring brands to Maps.
Dig deeper on the topics mentioned in this week's episode:
~Why the drinks people carry matter more to marketers now
~Takeaways from Ad Age's NextGen Marketing Playbook
~Behind the rise of alcoholic sports drinks