Forbes' Randall Lane
Ad Age Insider · Ad Age - Host Brian Braiker with guest Randall Lane
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Show Notes
Synonymous with powerful, rich and usually white male entrepreneurs, Forbes is, like many media companies, being forced to evolve. Randall Lane took over as editor of the 101-year-old publisher in December of 2017, after Lewis D'Vorkin went on to run the LA Times newsroom — leaving behind a large pair of wingtips. Under D'Vorkin, Forbes grew its army of contributors in a bid for scale and led the native advertising charge with its Brand Voice program. Lane joins Ad Lib today to help us get a handle on what Forbes is today — how it plans to expand its custom content offerings, dig into new "microbeats" and attract a younger set of readers.