Carla Serrano, CEO of Publicis New York and Chief Strategy Officer of PublicisCommunications
Ad Age Insider · Ad Age - Host Brian Braiker with guest Carla Serrano
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Show Notes
Publicis Groupe has had quite a year. In June of 2017 Maurice Levy stepped down as the holding company's CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes for saying it would abstain from sending work to awards shows for a full year in order to devote resources to an internal tech platform called Marcel. Still, Publicis missed its revenue targets in second-quarter earnings reported last month -- despite winning some major accounts in the first half 2018. Serrano joins the podcast to discuss what distinguishes the Publicis strategy at a time when holding companies are under pressure from clients to cut costs and under siege from consultancies and tech giants Google, Facebook and Amazon. Plus we talk about her childhood as the family's black sheep — and she tells us about the time she gave advertising legend Lee Clow some really bad advice.