Episode 139
Behind the AP's new marketing push
Ad Age Insider · Ad Age's E.J. Schultz
June 18, 202039m 4s
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Show Notes
Julie Tucker, global marketing director for the Associated Press, on the news wire service's new marketing and what separates it from the 'Truth' campaign she oversaw at The New York Times. We also discuss newsroom diversity and how the AP is preparing for the 2020 election. Plus, Tucker explains why she left agency life behind.