Episode 137
Auto marketing during the pandemic
Ad Age Insider · Ad Age's E.J. Schultz
June 4, 202034m 55s
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Show Notes
Allyson Witherspoon, VP of marketing communications and media at Nissan North America, on how the automaker responded in the early days of the coronavirus outbreak and what it is doing now to restore buyer confidence. She also weighs in on online car-buying and why she thinks it's here to stay. Plus, she shares management tips she learned while working in Japan.