AMP199: Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their White Colleagues Can Be Better Allies) With Muyinza Kasirye From APRT Media
Actionable Marketing Podcast · Nathan Ellering
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Show Notes
When looking to get ahead in marketing, business, or life, the black community faces challenges and structural issues. What should white people consider to be effective allies to black colleagues, friends, and neighbors?
Today's guest is Muyinza Kasirye from APRT Media in Los Angeles. Muyinza immigrated from Uganda to Toronto and relocated to Boston after his mother's death due to cancer. Muyinza grew up with little money or privileges but worked his way up. He shares his perspective on challenges that black marketers and business owners experience.
Some of the highlights of the show include:
- Black Entrepreneur Challenges:
- Don't know about or denied initial money to start a business
- Higher barrier of proof required to get work
- Fair distribution for work, investment, and positions of real power
- Negative Consequences: Economy isn't achieving its true potential
- Equal Opportunities: Different approaches equal different outcomes
- Status Quo: Drive positive change in the direction it is needed
- What white people need to know and do to dismantle barriers to success?
- Help when and where you can
- Start investing in black individuals to move forward
- Listen, not Lecture: Wherever white people are on spectrum of understanding
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