AMP195: The Two Things Every Remote Marketing Team Needs to Succeed (And How to Bring Them Together) With Lars Helgeson From GreenRope
Actionable Marketing Podcast · Nathan Ellering
July 28, 202028m 23s
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Show Notes
How can you make remote work actually work? The right technology stack and the right processes to work from home on a distributed team.
Today's guest is Lars Helgeson from GreenRope. Based on Lars' two decades of 100% remote work experience, he offers simple and practical advice to pair technology with processes that establish a solid, remote-working foundation.
Some of the highlights of the show include:
- GreenRope: CRM/marketing automation software in single, unified platform
- Simplify Complexity: Successfully scale company by shifting toward remote work
- Advantages: Freedom and flexibility to work when and where you want
- Disadvantages: Not ideal for those needing space, structure, and office/cubicle
- Remote Work Necessities: Internet connection and quiet workspace
- Focus: What do you need to get work done? Requirements and right tools
- Data: How to create and distribute it to hold people accountable?
- Processes: Manage, control, understand, and document how people do things
- Structure: People need to have structure and know what they're working toward
- Key to Success: Solid CRM that has all data fully integrated, built into platform
- Work-from-Home Policies: Mistakes made due to lack of structure and planning
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