AMP194: Overcoming Tough Challenges When Business is No Longer Normal With Dave Schneider From Shortlist.io
Actionable Marketing Podcast · Nathan Ellering
July 21, 202031m 53s
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Show Notes
How can businesses and marketers adapt to rapidly changing circumstances, such as COVID-19? Seek reassurance and practical advice to move forward when there's no clear end in sight. Not only survive, but thrive.
Today's guest is David Schneider, CEO of Shortlist.io, a digital marketing agency. David understands how to handle challenges that affect businesses, marketers, and clients.
Some of the highlights of the show include:
- Challenges: Budget cuts, resource constraints, adjusting KPIs, building network
- Networking Concept: Recognize importance of recession-proof buffer for career
- Human Connection: Reach out to others and acknowledge/recognize importance
- Cultivate Relationships: Who do you admire/follow on social media channels?
- Natural Ice Breaker: Start a conversation by checking in; still happy and healthy?
- Marketing Copy and Conversion: Pivot messaging away from content cliches
- Growth: Despite less money and resources, work more efficiently and effectively
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