AMP190: Scaling a Brand Competitors Can't Copy With Awesome Design and Without Breaking the Bank With Russ Perry From Design Pickle
Actionable Marketing Podcast · Nathan Ellering
June 23, 202029m 33s
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Show Notes
Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can't be overstated.
Today's guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What's the catch? Never pay more than a monthly subscription. Get help with your branding and design without breaking the bank, or settling for below-average work.
Some of the highlights of the show include:
- Scale investment by allocating design resources without cutting corners
- Challenges: Find good talent, attract customers, take competitive advantage
- Brand: More than just a logo; communicate through visuals and creativity
- Mistakes and Excuses: No time, money, or understanding of good vs. bad design
- When design needs outpace resources: Narrow niche, segment needs, and select specialists
- Trolls: Trigger reversal by providing help and proving your value to haters
- Create/Update: Communicate confidence to reflect niche, audience, and value
- FreshStock: Stock asset library of templates and visuals save time and money
- Fix, Revise, Grow: Nothing's going to break in the world, if you just start creating
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