AMP184: How Growth Ramp's Jason Quey Doubled a Startup's Revenue in Six Months by Creating Authentic Content
Actionable Marketing Podcast · Nathan Ellering
May 12, 202036m 20s
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Show Notes
How can a startup's revenue double in six months? By creating content that's authentic and based on personal experience. Authenticity isn't just a marketing buzzword.
Today's guest is Jason Quey from Growth Ramp. He provides guidance on how to infuse authenticity into content marketing because it's easier said than done.
Some of the highlights of the show include:
- Mission: Assist 1,000 entrepreneurs go from idea to scale to get 1,000 customers
- What is authenticity in marketing? Advertising equals salesmanship times print
- Cite own experience or duplicate others' research by borrowing credibility
- What is your value proposition? Unique selling proposition?
- Problems and Solutions: Talk to customers to understand outcomes to achieve
- Brand Messaging: Customers talk about the same problem using different words
- Experience: Bring own ideas, values, and language that others easily understand
- Teardown Analysis: Create content authenticate to you that's valuable to others
- Prioritize content creation for buyer types (most aware, product aware, solution aware, problem aware, and unaware customers)
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