AMP 259: How to Set Aggressive Marketing Growth Goals You Can Actually Achieve with Darrell Amy
Actionable Marketing Podcast · Nathan Ellering
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Show Notes
Setting aggressive marketing growth goals can be intimidating. Some marketers set the bar too low and try to achieve goals that seem impressive but decline year after year. Marketers want to help their organizations succeed but also set accurate expectations for stakeholders.
Today's guest is Darrell Amy, author of Revenue Growth Engine. He talks about how marketers can easily set, accelerate, and achieve ambitious and aggressive marketing growth goals to succeed.
Some of the highlights of the show include:
- Darrell's Elevator Pitch: Hit growth goals by aligning sales and marketing
- Revenue Growth: Make sure engine is firing on all cylinders to reach goals
- What drives revenue growth? Net new customers, revenue per customer
- Realistic Revenue Growth: Cross sell to reach aggressive 100% sold goal
- Business to Business (B2B): Know ideal client to know ideal prospects
- Outbound Marketing Mindset: What to do to get on radar, engage ideal prospects
- Aggressive Metric: Aim for 100% coverage for net new, cross sell engagement
- Marketing Automation System: How many, when, where did prospects engage?
- Ambitious vs. Achievable: Gauge overpromising, under delivering, playing it safe
- Onboarding Process: First 100 days sets relationship status within community
- Fail Forward: Explain what/why it happened and factors involved to fix outcomes
- Key Performance Indicators (KPIs): How are they connected to revenue?
Links:
- Darrell Amy on LinkedIn
- Revenue Growth Engine
- HubSpot
- Mark Hunter
- Seth Godin's Blog - Permission Marketing
- Never Lose a Customer Again by Joey Coleman
- Pablo Giacopelli on Facebook
- Ben Sailer on LinkedIn
- CoSchedule
Quotes from Darrell Amy:
"I am passionate about helping companies hit their growth goals, specifically by aligning sales and marketing to achieve those goals."
"When sales and marketing are not aligned, it really slows everything down."
"You can drive a lot of revenue with an audience where you already have permission to communicate with them."
"One of the most important cylinders in your revenue growth engine is really considering the onboarding process."