AMP 209: How to Level Up Your Analytics Game (Before the Market Leaves You Behind) With Michael Loban From Infotrust

Marketers have access to more data than ever before that enables them to offer better customer experiences—if they make use of that data. Don't struggle to find and apply the right information.

Today's guest is Michael Loban, Chief Growth Officer at InfoTrust. Also, Michael is the co-author of Crawl, Walk, Run, a new book on advancing marketing analytics maturity. He describes how to level up your analytics progress with consistent practice.

Some of the highlights of the show include:

• Crawl, Walk, Run: How organizations progress through digital analytics maturity
• Target Audience: Every marketer with every level of analytics experience
• Three Industries: Direct-to-consumer, consumer packaged goods, news/media
• Marketers, Pay Attention: Change is inevitable, but progress is optional
• Missing Skills: Being data driven makes some marketers fail to be successful
• Google Marketing Platform: Helps marketing teams keep pace with changes
• Google Optimize: Test hypothesis by reviewing analytics to improve experience
• Data-driven Daily Practices: Marketers need to change or adapt to be effective
• Metrics: Maximize data to generate greatest ROI/revenue for business

Links:

• InfoTrust
• Crawl, Walk, Run by Michael Loban
• Michael Loban on LinkedIn
• Google Marketing Platform
• Ben Sailer on LinkedIn
• CoSchedule

Quotes by Michael Loban:

"The idea of Crawl, Walk, Run is to demonstrate how organizations tend to progress through certain subject matter."

"Just like with data, if you know what you are looking for, you will find some help in this book."

"Change is inevitable, but progress is optional."