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About this episode
Peter Wild fielded offers to buy his business for years but sold only after being introduced to the searcher community. Topics in Peter & Carlos’ interview:The psychology of a sellerRecognizing the business as “searcher friendly”Finding the right individual to buy the businessHistory of the organic tree health industryWhy this sale was a “reverse search fund”Upgrading to Salesforce from a 40-year-old custom databaseUpgrading to digital contracts from paperWhy he wouldn’t sell to a strategicOvercoming skepticism about selling to a “searcher”The owner’s life as a proxy for whether to buy a businessListen to Part 1 of this story:Buying a 45-Year-Old Industry PioneerReferences and how to contact Peter & Carlos:Peter WildCarlos LaconiBoston Tree PreservationDon Gourley, the buyer of the businessSearchfunder.com, where Carlos posted the business for saleGet a complementary pre-acquisition HR & PEO review for your target business:Contact [email protected] or visit Aspen HR
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