Top 3 Marketing Mistakes Bookkeepers Make (And How to Fix Them) with Janel Sykora

In this episode of the Accounting Insiders Podcast, host Gary DeHart sits down with Janel Sykora, co-founder of Cajabra Marketing, to tackle the top 3 marketing challenges facing accounting and bookkeeping firms in 2025. ✅ Messaging That Converts – Learn how to craft clear, client-focused messaging that cuts through the noise. ✅ Stop Missing Opportunities – Discover how Google reviews and optimized communication can drive client trust and growth. ✅ Lead Management Automation – Janel shares how to nurture prospects using smart automation tools. 💡 Whether you're a solo bookkeeper or running a growing accounting firm, this conversation is packed with actionable insights to help you amplify your marketing efforts and grow your client base. 📅 Upcoming Webinar Alert! Join us on March 13 for an exclusive webinar focused on marketing strategies that actually work for bookkeeping professionals. Reserve your spot now! 👉 Register here: https://insightfulaccountant.com/events/niche-marketing-top-5-marketing-mistakes-accounting-firms-make-and-how-to-fix-them

Accounting Insiders · Gary DeHart, Janel Sykora