My First 16: Creating a Supportive Builder Community with Plaid's Zach Perret
In this episode, a16z partner Seema Amble talks with Zach Perret, the co-founder and CEO of Plaid, about how Plaid built a community in the early days to acquire customers, how they tracked “free radicals,” and how to orient your first customers around speed. Our new video podcast series My First 16 features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way.
a16z Live · Seema Amble
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Show Notes
In this episode, a16z partner Seema Amble talks with Zach Perret, the co-founder and CEO of Plaid, about how Plaid built a community in the early days to acquire customers, how they tracked “free radicals,” and how to orient your first customers around speed.
0 - 1:09 Intro
1:09 - 9:57 Plaid history
9:57 - 16:39 First customers
16:39 - 26:45 Pricing philosophy
26:45 - 29:27 Boring as a brand
29:27 - 33:01 Advice for founders/Outro