My First 16: Competing in a Crowd of Incumbents with Mercury's Immad Akhund
In a new episode of My First 16, a16z partner Seema Amble talks with co-founder and CEO of Mercury Immad Akhund about the idea of a “minimum delightful product” in fintech, doing the spreadsheet math on unit economics early on, and how to compete in a category already filled with incumbents. My First 16, a new video podcast from a16z, features interviews with founders and CEOs of fintech companies about how they acquired their initial customers and the hard lessons they learned along the way.
a16z Live · Seema Amble
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Show Notes
In a new episode of My First 16, a16z partner Seema Amble talks with co-founder and CEO of Mercury Immad Akhund about the idea of a “minimum delightful product” in fintech, doing the spreadsheet math on unit economics early on, and how to compete in a category already filled with incumbents.
0:00 - 1:28 Introduction
1:28 - 9:14 History of Mercury
9:14 - 19:07 Mercury's first customers
19:07 - 22:15 Scaling up
22:15 - 25:48 Pricing journey
25:48 - 31:37 Lessons and advice