GTM #1: The New Enterprise Go to Market with Figma
Some call it product-led, others bottom up. But whatever the name, it's clear that there's a powerful new enterprise go to market (GTM). a16z general partner David Ulevitch talks with Figma CEO Dylan Field and Chief Customer Officer Amanda Kleha about what the new GTM is and how to execute it.
a16z Live · Dylan Field, Amanda Kleha, Anne Raimondi, Boris Jabes, David Ulevitch
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Show Notes
Inside sales, field sales, product-led, channel sales, marketing, post-sales… a16z GTM is our clubhouse show for enterprise founders and builders about what it takes to go to market and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm with David Ulevitch.
For our upcoming schedule of Clubhouse conversations, visit a16z.com/clubhouse.