Ep.272 – Mattel’s Vision: The Rise and Fall of Mattel and its Intellivision
A Trip Down Memory Card Lane · David Kassin and Robert Kassin
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Show Notes
In 1979, Mattel entered the console wars with the \Intellivision\, a machine that promised to outthink Atari with its 'intelligent television' design. This week, we explore how a toy company known for Barbie and Hot Wheels transformed into a technological powerhouse, creating one of the first true competitors to Atari’s 2600. We discuss the innovations that made the Intellivision stand out, its 16-bit processor, unique keypad controllers, and focus on realism, and the missteps that led to its fall amid the 1983 crash. Our conversation dives into its visionary add-ons, the Blue Sky Rangers, and the legacy that still shapes console design today. Join us as we plug in and power on the story of Mattel’s Intellivision on today’s trip down Memory Card Lane.