Episode #16: Nationwide
Do people really look at their retirement plan website on their phone? Kevin Ackley and Brian Greene from Nationwide explain that responsive design provided support for the significant population of customers coming from mobile devices, improved collaboration between UX, IT, & business stakeholders, and led a major industry research group to give them top rankings.
A Responsive Web Design Podcast · Karen McGrane & Ethan Marcotte
December 1, 2014
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Show Notes
Do people really look at their retirement plan website on their phone? Kevin Ackley and Brian Greene from Nationwide explain that responsive design provided support for the significant population of customers coming from mobile devices, improved collaboration between UX, IT, & business stakeholders, and led a major industry research group to give them top rankings.
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Topics
podcastresponsivewebdesignenterprisetechnologytechethanmarcottekarenmcgrane