Episode 19
Two Perspectives on Launch-Based Selling (Because I'm Trying to Be More Open-Minded)
March 28, 202438m 31s
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Show Notes
In 2017 I published a podcast episode railing against launch-based selling. In seven years, my opinion hasn't changed much...but a wise client has helped me open my mind (a little). In this episode I talk about the practical and psychological factors that make launch-based selling so brutal, and I also share some ideas (based on that wise client's input) on how it could actually be a pro-relationship, sustainable approach. Who knew.
Topics
coachingconsultingonline marketing