008: Rory Sutherland on Kahneman & susceptibility to decision making biases

Welcome to Part 2 of my interview with the inimitable Rory Sutherland. Rory is the Global Vice-Chairman of renowned ad agency Ogilvy, has a brain the size of a football and talks BS like the best of them.

For those of you who listened to Part 1 of my interview with Rory, you'll remember that we paused with my question about Rory's own susceptibility to decision making biases. We pick up immediately with his answer to that question.

In this episode, we discuss:

• Kahneman and susceptibility to decision making biases 
• Solving cryptic puzzles
• The difference between music that's listenable to and endlessly re-listenable to and
• Deciding how to move house

Books referenced in the podcast

• Seeing Like a State: How Certain Schemes to Improve the Human Condition Have Failed, by James C. Scott
• The Choice Factory, by Richard Shotton
• The Silo Effect: The Peril of Expertise and the Promise of Breaking Down Barriers, by Gillian Tett
• The Social Instinct: How Cooperation Shaped the World, by Nicola Raihani

Coming next week

Part 2 of my interview with Rory’s great friend, my new friend, the charming and eloquent Paul Craven. If you missed the teachings of Paul last week, pick it up here.

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Enjoy the show!

Daniel

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