The perfect blend of business with Tea Associates
A Friend of Mine by OAK Magazine
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Show Notes
After a lifetime of working in corporate, Kerry McCuskey retired and with her family's encouragement, chose to pursue her passion for creating a beautiful blend of tea.
Kerry launched her very first business Tea Associates in June 2020.
The Bendigo local has been obsessed with tea from a young age, so every part of the Tea Associates journey has been carefully considered.
The products are lovingly blended in Bendigo using her own recipes. The packaging is re-usable, re-fillable and biodegradable.
She also invested in branding right from the get go engaging a creative agency for her logo and website, and a professional photographer.
Kerry shares with us her transition from corporate to business owner, why it was so important to launch with a professional-looking brand vs DIY, ways she is collaborating with local creatives, tips on how to approach potential stockists and so much more.
Also mentioned in this episode is @studioink_, Kate Monotti Photography, @ashmoralescreative, @thisisme.bree, @bendigobankbendigo, My Sister Susie Soap, Bluebird Patisserie, Indulge Chocolates, Great Stupa of Universal Compassion, @bendigo_airport, @harcourtproducestore, bask aromatherapy⠀