Richmond Ambulance Authority: Mastering Media
Summary Mark Tenia, the Public Relations Media Manager for the Richmond Ambulance Authority, discusses the importance of PR in EMS and the challenges and strategies involved. He emphasizes the need for EMS agencies to tell their own stories and advocate for themselves. Mark shares his current PR initiatives, including creating a PR calendar and developing relationships with the media. He also discusses the importance of getting buy-in from EMS crews and the role of a public information officer. Mark highlights the significance of tailoring messages for different platforms and tracking the success of PR efforts. In this conversation.
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Show Notes
Mark Tenia, the public information officer for the Richmond Ambulance Authority, discusses the importance of establishing credibility and proactive communication. He emphasizes the value of having a repository of information to refer to when addressing specific topics or advocating for the agency. Mark also highlights the significance of partnerships and collaboration with other agencies and organizations to expand their audience and reach.
Takeaways
- EMS agencies need to advocate for themselves and tell their own stories through PR efforts.
- Building relationships with the media is crucial for effective PR.
- Tailoring messages for different platforms and tracking their success is important.
- Getting buy-in from EMS crews is essential for successful PR initiatives. Establishing credibility and proactive communication are essential for public information officers in EMS agencies.
- Partnerships and collaboration with other agencies and organizations can help expand the audience and reach of EMS agencies.
- Managing daily tasks and responsibilities in PR requires flexibility and adaptability, as well as long-term planning.
- Crisis communication and preparedness are crucial in maintaining public trust and credibility.
- Solo PR efforts can be challenging, but team collaboration and buy-in from staff members are key to success.
- Gathering and reposting content from various sources can provide valuable material for social media and other communication channels.
- Future plans for the Richmond Ambulance Authority include highlighting cardiac arrest survivors and speaking at conferences to promote effective communication in EMS.
Chapters
00:00 Introduction and Background
04:46 Justifying the Role of PR in EMS
07:49 Current PR Initiatives
09:40 Creating a PR Calendar
12:30 Getting Buy-In from EMS Crews
14:51 Recruitment and Retention Challenges
16:28 Generational Differences in PR Participation
18:45 Managing Media Requests
20:46 The Importance of Commenting
23:10 Preparing for Negative News
25:37 Building Relationships with the Media
27:55 The Role of a Public Information Officer
29:57 Tailoring Messages for Different Platforms
35:25 Identifying the End Goal of PR
37:53 Keeping Up with Social Media Trends
40:06 Creating Internal Educational Content
42:52 Using LinkedIn for Recruitment
45:26 Sharing Weekly Statistics
48:24 Highlighting Wall Times at Hospitals
50:20 Establishing Credibility and Proactive Communication
52:11 Partnerships and Collaboration
54:25 Managing Daily Tasks and Responsibilities
57:57 Crisis Communication and Preparedness
01:02:27 Solo PR Efforts and Team Collaboration
01:06:09 Gathering and Reposting Content
01:08:02 Future Plans and Exciting Projects