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Show Notes
Matildas star Mary Fowler has signed a record-breaking $10 million five-year contract with Adidas, making it one of the most lucrative deals ever secured by a female footballer. The Manchester City forward won the endorsement after becoming the first professional women's footballer to walk at Paris Fashion Week, sparking a bidding war between Nike, Adidas and New Balance. The deal elevates Fowler's status beyond football into cultural icon territory, with brands recognising her crossover appeal between sport and fashion.
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